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Marketing Advertising Specialist

Marketing Advertising Specialist

WPP Media - IndiaKolkata, West Bengal, India
1 day ago
Job description

A Role at the Intersection of Strategy and Creativity The Marketing Advertising Specialist will play a critical role in developing, executing, and optimizing multi-channel campaigns across platforms such as Google Ads, Meta, LinkedIn, and programmatic networks. Responsibilities include crafting compelling ad copy, refining targeting strategies, and analyzing performance metrics to ensure maximum ROI for client campaigns.

“Marketing today is about precision and personalization,” said a WPP Media spokesperson. “We’re looking for a professional who doesn’t just follow the trends — they help set them. This is a great opportunity to work alongside some of the brightest minds in media and marketing.”

Key Responsibilities : Plan, launch, and monitor digital advertising campaigns across various channels

Analyze performance data to optimize spend and improve conversion rates

Collaborate with creative teams to develop compelling ad assets

Conduct A / B testing and audience segmentation to refine targeting

Stay up-to-date with industry trends, tools, and best practices

Desired Qualifications : 2+ years of experience in digital advertising or marketing

Strong proficiency in platforms such as Google Ads, Meta Business Suite, and LinkedIn Campaign Manager

Excellent analytical skills and familiarity with tools like Google Analytics and Data Studio

Ability to work independently in a remote environment and manage multiple campaigns simultaneously

Clear communication and strong organizational skills

Position Details : Title : Marketing Advertising Specialist

Location : Remote (Global applicants welcome)

Type : Part-time

Schedule : Flexible hours, approximately 15–25 hours / week

Compensation : Competitive, based on experience

About WPP Media As a key player within WPP’s expansive network, WPP Media serves high-profile clients across industries including tech, consumer goods, and entertainment. With innovation at its core, the company blends data, creativity, and technology to build campaigns that shape culture and drive measurable results.

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Marketing Specialist • Kolkata, West Bengal, India

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