Digital Marketing Specialist

TCS is hiring for Digital Marketing role !!

Qualification : - Minimum 15 years of regular, full-time education (10 + 2 + 3) is mandatory.

Shift - Night Shift

Job Description-

Google / Bing Campaign Management, SA360, PMax Campaigns, Google Merchant Center, Shopping Ads, Excel, Power Point.

Plan and execute all search campaigns, including Google, Bing, and other search platforms using SA360.

Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.

Measure and report performance of all search campaigns, and assess against goals (ROI and KPIs)

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Creating and executing a strong performance marketing strategy & execution plan

Managing multi-million-dollar annual budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Regards

Ritika Jagwani (HR)