1. Strategic Planning and Communication :
- Develop and communicate Annual Operating Plans (AOP) based on client briefs, adapting them to changes in client needs or digital platform policies.
- Lead client pitching process by generating innovative concepts in collaboration with internal teams.
2. Brand Positioning and Differentiation :
Define brand positioning strategies that distinguish clients from competitors and resonate with target audiences.3. Quality Analysis and Innovation :
Analyze business-as-usual (BAU) operations to identify opportunities for experimentation and innovation.4. Performance Analysis and Reporting :
Evaluate marketing success through social media reports, identifying improvement areas and demonstrating value to stakeholders.5. Resource Planning and Contract Management :
Update resource planning quarterly and ensure timely contract renewals, addressing obstacles proactively.6. Financial Management :
Maintain monthly client P&Ls, ensuring billing targets are met.7. Brief Review and Approval :
Review and vet client briefs, ensuring alignment with execution plans and strategies.8. Client Relationship Management :
Conduct regular meetings with clients to understand strategic growth plans and identify upsell opportunities.Establish clear benchmarks and review timelines to ensure client satisfaction.Follow up on overdue payments, acting as a point of contact for high-priority escalations.9. Legal Compliance and Education :
Educate team members on legal considerations, ensuring campaigns adhere to legal boundaries.10. Strategic Inputs and Innovation :
Provide strategic inputs to competitor analysis, identifying opportunities for process improvements and new business avenues.11. Team Development and Training :
Conduct weekly team meetings, provide feedback, and mentor teams for proactive problem-solving.Structure training programs with the L&D team to improve work quality and specific competencies.12. Team Growth :
Hire capable independent resources that can understand, communicate and execute client briefs accurately