Growth Hacker (E-commerce & Quick Commerce)

Role Overview

The Growth Manager will be responsible for driving customer acquisition, retention, and revenue growth across our website and e-commerce / quick commerce platforms. This role combines data-driven marketing, performance optimization, and cross-functional collaboration to deliver consistent growth.

Key Responsibilities

• E-commerce & Website Growth
• Own and scale sales on our D2C website (Shopify / WordPress etc.)
• Optimize website funnels, improve conversion rates, and increase repeat purchases.
• Plan and execute website campaigns (offers, bundles, luxury gifting promotions).
• Quick Commerce & Marketplaces
• Manage and grow presence on Zepto, Blinkit, Instamart, Amazon, Flipkart, Nature’s Basket etc.
• Negotiate placements, ad spends, and promotional campaigns with platform teams.
• Track platform-specific KPIs (CTR, AOV, CAC, ROI).
• Digital Marketing & Growth Hacking
• Drive performance marketing campaigns (Google Ads, Meta, Affiliate, Influencers).
• Work with agencies / vendors to optimize ROAS & CPA .
• Develop strategies to increase organic traffic & SEO visibility .
• Analytics & Reporting
• Monitor sales dashboards and create weekly / monthly growth reports.
• Track CAC, LTV, repeat purchase rate, churn, AOV, CTR .
• Use insights to iterate campaigns and improve ROI.
• Cross-Functional Collaboration
• Work with Branding, Operations, and Customer Support to ensure a smooth customer journey.
• Align with supply chain teams to ensure stock availability on platforms .

Key Skills & Qualifications