Associate manager ii - performance marketing

Location : Bangalore

About the Team

The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty.

What We Expect From You

Create and implement a performance marketing strategy to drive acquisition, awareness, traffic, leads and conversions.

Handle acquisition & remarketing via Google (App Marketing), Facebook, Affiliates, Partnerships, Programmatic etc.

Optimize campaign budgets to maximize ROI, ensuring cost efficiency in achieving acquisition and engagement goals.

Work with data science, product, engineering & business teams to scale the performance of marketing channels.

Continuously test and refine campaigns through A / B testing, audience segmentation, bidding strategies, and ad placements.

Explore new performance marketing channels to diversify and scale acquisition efforts.

Monitor and report campaign performance and key success metrics.

Maintain and publish dashboards / reports at a channel, cohort, or campaign level.

Manage ad creative development in collaboration with design and brand teams to ensure campaigns are engaging and high-performing.

Must Haves

3+ years experience across Performance Marketing, Google & Facebook Ad platform, Affiliates, MMP (Eg. Appsflyer), or marketing roles with a very good grasp on analytics, customer understanding & content.

• Proven experience in marketing, with a track record of driving growth at scale;

Strong analytical skills and the ability to make data-driven decisions and measure impact / ROI; critical thinker with problem solving skills.

Ability to work collaboratively with multiple stakeholders Marketing, Business, Analytics, Product, Tech etc.

Ability to think creatively, solve problems, and manage multiple campaigns simultaneously.

Proven experience in managing and coordinating multi-channel marketing campaigns.

Ability to thrive in a fast-paced environment

Inside Navi

We are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to