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Performance Marketing Specialist
Whatfixbangalore, India23 hours ago
Job descriptionSet acquisition and growth targets and improve them QoQ for channels such as LinkedIn, Facebook, Google Adwords, Bing Display, Affiliates channels like Taboola, DSP platforms for programmatic like the perfect audience, etc Work with teams across and executes strategies to generate interest / opps within assign key strategic accounts from a marketing perspective A / B testing of messaging on each channel involved reaching / generating interests. Basic knowledge of ad creatives- different types and best practices across different channels mentioned above Allocate and modify budgets for efficient spending across prospects and channels Doing secondary research on types of collaterals suitable for personas across our ICP Proven experience running performance-driven Display and Video campaigns across GDN, YouTube, Meta, and programmatic platforms (e.g., DV360, Quantcast, The Trade Desk), with the ability to strategize, optimize, and scale video creatives for brand awareness, engagement, and conversions. Strong expertise in Conversion Rate Optimization (CRO), including A / B and multivariate testing, funnel analysis, and interpreting user behavior via tools like Google Analytics, Hotjar, and VWO, resulting in improved web conversion rates and reduced CPA across paid performance channels. Experience in leveraging GenAI and automation tools to enhance creative production, personalize messaging, and maximize impact from paid ad spends. Ability to set up, measure, and scale experiments across various performance marketing platforms, collaborating effectively with cross-functional teams to drive continuous optimization and business growth. 4+ years of digital marketing experience and well-versed with optimization techniques across channels Highly creative with excellent analytical abilities Strong analytical skills and the ability to analyze data Hands-on knowledge of ad platforms like LinkedIn, Facebook Ads, Google Adwords, including the ability to build, execute, analyze, and optimize ad campaigns on different platforms Ability to do competitors' research using tools like ahref, SEMrush, Linkedin, Facebook. Ability to prioritize tasks, identify trends and manage escalations with appropriate status updates and communications with stakeholders. Best-in-class medical insurance coverage Free lunch & dinner buffet Doorstep cab drop facility Education sponsorship Internal job transfer & global mobility programs Scope to represent Whatfix at global events We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
Who are we?
Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications.
Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle.
Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.
Customers : 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions.
Investors : Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners.
- With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
- Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
- The only vendor recognized as a Customers’ Choice in the 2024 Gartner® Voice of the Customer for Digital Adoption Platforms has once again earned the Customers’ Choice distinction in 2025. We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a high CSAT of 99.8%
- Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fourth Consecutive Year
- Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work
- Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
- On the G2 peer review platform, Whatfix has received 77 Leader badges across all market segments, including Small, Medium, and Enterprise, in 2024, among numerous other industry recognitions.
Be one of the key members in this awesome journey of building a billion-dollar company!
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Performance Marketing Specialist • bangalore, India
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