Business Development Specialist

Purpose of Position

Responsible for implementing geo-targeted outreach strategies to identify, engage, and qualify enterprise-level prospects. This role supports new business development by generating leads, conducting account research, and scheduling strategic meetings with decision-makers. The specialist will use tools such as ZoomInfo and Salesloft, manage external vendors, and develop outreach content tailored to specific industries and verticals.

Key Result Areas And Activities :

Implement geo-based outreach campaigns to engage prospects in targeted regions.

Conduct comprehensive account research to understand client needs and business context.

Use tools like ZoomInfo and LinkedIn Sales Navigator to obtain accurate contact data.

Execute outbound calling and cold outreach using platforms such as Salesloft.

Schedule 45–60 qualified meetings annually with key decision-makers.

Support new business development by identifying high-potential accounts.

Develop personalized messaging and outreach content based on industry trends.

Manage relationships with external vendors supporting lead generation efforts.

Implement vertical-specific outreach strategies to reach targeted industries.

Utilize LinkedIn and email channels to nurture and engage prospects

Key Responsibilities

Book 45–60 qualified meetings annually with enterprise decision-makers.

Maintain a lead-to-opportunity conversion rate of 25%+.

Ensure 90%+ accuracy in contact data from ZoomInfo and other sources.

Achieve a 15%+ engagement rate in email and LinkedIn outreach campaigns.

Create and deploy 1–2 new outreach content pieces as needed.

Coordinate with vendors to meet all SLA deliverables.

Attend all internal training and strategy sessions.

Qualifications

Bachelor’s degree in Business, Marketing, or a related discipline.

5–15 years of experience in lead generation or business development, preferably within data analytics or technology services.

Demonstrated success in setting appointments and converting leads into opportunities.

Proficient in using ZoomInfo, Salesloft, LinkedIn Sales Navigator, and CRM systems such as Salesforce.

Excellent written and verbal communication skills, with the ability to compose persuasive outreach messages.

Experience in managing external vendors and coordinating multi-channel campaigns.