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Alliance Marketing Specialist
Alliance Marketing SpecialistAsia Association Pte Ltd • Republic Of India, IN
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Alliance Marketing Specialist

Alliance Marketing Specialist

Asia Association Pte Ltd • Republic Of India, IN
15 hours ago
Job description

The Partner Marketing Specialist plays a pivotal role in delivering high-touch marketing concierge services to our cloud computing partners. This position blends strategic collaboration, campaign execution, and premium presentation to drive joint go-to-market success across infrastructure, SaaS, and platform ecosystems. You’ll serve as a trusted advisor, ensuring cloud partners receive tailored, impactful support that amplifies their brand and accelerates adoption.

Key Responsibilities

Concierge Campaign Enablement

  • Serve as the primary marketing liaison for cloud computing partners, offering white-glove support across campaign planning, asset development, and execution.
  • Curate co-branded toolkits, landing pages, and activation plans aligned with cloud product launches, service tiers, and partner goals.

Strategic Partner Collaboration

  • Facilitate joint planning sessions with cloud alliance managers, product marketers, and sales teams to align on messaging, KPIs, and launch timelines.
  • Translate technical cloud offerings into elegant, client-facing narratives and visuals.
  • Project Management & Execution

  • Manage timelines, approvals, and deliverables for cloud-focused campaigns, webinars, and digital activations.
  • Track performance metrics (e.G., MQLs, CTRs, pipeline influence) and prepare post-campaign reports with actionable insights.
  • Creative & Technical Enablement

  • Guide partners on brand guidelines, messaging frameworks, and storytelling best practices for cloud services.
  • Provide layout direction and feedback on partner-submitted assets to ensure premium presentation and emotional resonance.
  • Resource Coordination

  • Source and coordinate internal and external resources (designers, copywriters, cloud SMEs) to support partner needs.
  • Maintain a library of cloud marketing assets, templates, and success stories for partner enablement.
  • Ideal

    Candidate Profile

  • 3–5 years of experience in partner marketing, preferably within cloud computing, SaaS, or B2B tech.
  • Strong interpersonal and communication skills;
  • able to build trust andinfluence across technical and non-technical stakeholders.

  • Detail-oriented with a flair for premium presentation and storytelling.
  • Proficient in project management tools (e.G., Asana, Trello) and marketing platforms (e.G., HubSpot, Salesforce, Canva).
  • Comfortable navigating ambiguity and tailoring solutions to partner-specific cloud offerings.
  • What Success Looks Like

  • Cloud partners feel supported, empowered, and delighted by the marketing experience.
  • Campaigns are executed on time, on brand, and with measurable impact across cloud adoption and pipeline growth.
  • Internal teams view you as a strategic bridge between cloud partner needs and marketing excellence.
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    Marketing Specialist • Republic Of India, IN

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