Digital Marketing Specialist

Company Description

OpenEduCat is a comprehensive open-source ERP designed for efficient management in universities, colleges, and schools. Our cloud-based educational management system centralizes student information to enhance accessibility and informed decision-making. OpenEduCat ensures seamless oversight of students, faculties, courses, and classes for educational institutions.

Role Description

This is a full-time, on-site role for a Google PPC Executive, based in Ahmedabad. The Google PPC Executive will be responsible for managing PPC campaigns on Google Ads, monitoring and analyzing campaign performance, finding opportunities for optimization, and ensuring the highest ROI. Day-to-day tasks include keyword research, ad copywriting, bid management, and performance reporting.

Qualifications

• Experience in managing Google Ads campaigns, including effective bid management
• Skills in keyword research and ad copywriting
• Analytical skills to monitor, evaluate, and optimize campaigns
• Familiarity with PPC campaign tracking and reporting tools
• Strong understanding of digital marketing principles and strategies
• Proficiency with Excel or other data analysis tools
• Excellent communication and collaboration skills
• Bachelor's degree in Marketing, Business, or related field preferred
• Google Ads certification is a plus

Skills Required

Google Ads, Keyword Research, Bid Management, Excel