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Campaign Management Director
Campaign Management DirectorCarDekho Group • Haryāna, Republic Of India, IN
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Campaign Management Director

Campaign Management Director

CarDekho Group • Haryāna, Republic Of India, IN
2 days ago
Job description

Key Responsibilities :

  • Lead and mentor a team of campaign managers handling top-automotive brands
  • Strategize, execute & optimize display and video campaigns end-to-end
  • Audit, optimize & troubleshoot creatives / tags & deliver with precision
  • Drive performance tracking through GA / campaign analytics
  • Partner closely with Product, Sales & Business teams to deliver impactful campaigns across the funnel — awareness, consideration & conversion

Desired Experience :

  • Minimum 5+ years of experience in Ad Operations in a publisher-side / programmatic or similar role.
  • Strong understanding of end-to-end campaign management and ability to interact directly with clients when required.
  • Solid technical knowledge of ad unit creation, implementation, and troubleshooting.
  • Proven expertise in auditing third-party creative tags and resolving related issues.
  • Proficient in Google Analytics (GA) and familiar with key advertising performance metrics.
  • Strong grasp of audience segmentation, targeting, and retargeting strategies for display and video campaigns. He / she should be aware of how 1st party / 2nd party data layering works.
  • Understanding of the digital marketing funnel (top, middle, and bottom) and ability to strategize campaigns for awareness, consideration, and performance goals.
  • Responsible for collaborating closely with Business and Sales teams to strategize, plan, and execute large or high-impact campaigns.
  • Understand the importance of Audit in an organization & support internal / external audits.
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    Director • Haryāna, Republic Of India, IN

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