Appiness Interactive - SEO Specialist

SEO Specialist

We are seeking an experienced and detail-oriented SEO Specialist to improve organic search results for our clients desktop and mobile websites. You will be responsible for conducting SEO analysis, executing strategies for on-page and off-page optimization, and monitoring search performance to ensure continuous growth. This role requires close collaboration with cross-functional teams to align SEO efforts with overall marketing goals.

Key Responsibilities :

• Optimize organic search results for both desktop and mobile sites across major search engines (Google, Bing, etc.)
• Conduct comprehensive SEO analysis and provide actionable recommendations on website structure, content, and technical elements
• Develop and implement content strategies aligned with SEO goals, including keyword-specific content development
• Manage search engine programs such as XML sitemaps, Google Analytics, and Google Search Console for diagnostic reporting and performance monitoring
• Drive on-page and off-page SEO activities, including link-building, to enhance ranking, domain authority, and website traffic
• Analyze web analytics dashboards and derive insights to guide SEO strategy and support business objectives
• Monitor and evaluate search results and performance trends, staying updated with current SEO best practices and search engine algorithms
• Communicate progress, challenges, and results regularly with the team and management
• Collaborate closely with content creators, developers, and other team members to achieve client goals and project timelines

Qualifications & Skills :

(ref : iimjobs.com)