Rubick.ai - SEO Manager

Strategy & Planning :

• Build the quarterly SEO roadmap aligned to admissions cycles (UG / PG intakes, exams, scholarships).
• Define keyword universe (non-brand + brand), topic clusters, and internal linking SEO :
• Lead audits (CWV, crawl depth, orphan pages, log-file insights, faceted navigation, hreflang).
• Own schema (College / Organisation, Course, FAQ, HowTo, Breadcrumb), sitemaps, robots, and canonicals.
• Work with devs on Core Web Vitals, page speed budgets, lazy loading, and indexation & Programmatic :
• Brief and QA scalable templates for colleges, courses, exams, scholarships, and comparisons.
• Create guidelines for E-E-A-T, fact-checking, and safe use of AI-assisted content.
• Improve CTR via titles / meta tests; run ongoing on-page experiments at & Digital PR :
• Build high-quality backlinks (edu / academic, gov, media) through content partnerships and PR.
• Manage outreach calendar; maintain clean anchor and link & Reporting :
• Ship weekly dashboards; track keyword ranks, SERP features, CTR, CVR to lead / application.
• Translate insights into backlog items; prioritise by Proven wins growing non-brand traffic at scale (multi-thousand URL sites).
• Deep hands-on with GSC, GA4, Screaming Frog, and Ahrefs / Semrush.
• Strong technical SEO (CWV, rendering, canonicals, hreflang, structured data).
• Comfortable writing / QA-ing briefs and auditing content for accuracy & search intent.
• SQL / Sheets fluency for analysis; can brief engineers with clear acceptance Experience in Familiarity with programmatic SEO, templating, and internal link automation

(ref : iimjobs.com)