Social Media Manager

Job Description : Senior Social Media Manager

Location : Chennai

Company : Spinta Digital

About Spinta Digital

At Spinta Digital, we are a growth-driven digital agency working across industries like healthcare, education, SaaS, real estate, and consumer brands . We partner with clients to build powerful brands, scale marketing strategies, and deliver measurable ROI.

We’re looking for a Senior Social Media Manager to lead our social media practice, manage key accounts, and mentor our team in delivering award-worthy campaigns .

Role Overview

The Senior Social Media Manager will play a pivotal role in building and executing social media strategies across Instagram, LinkedIn, YouTube, and emerging platforms. This position requires someone who can blend creativity with analytics , manage a team of brand managers / designers , and bring innovation to every campaign .

Key Responsibilities

• Strategy & Planning
• Develop and oversee social media strategies for multiple brands across industries.
• Create campaign roadmaps aligned with client business goals.
• Stay on top of industry trends, algorithms, and emerging social platforms.
• Team & Client Leadership
• Mentor and guide brand managers, designers, and editors.
• Collaborate closely with clients, providing thought leadership and ensuring brand voice consistency.
• Build success stories and case studies from campaigns.
• Content & Campaigns
• Supervise ideation, production, and execution of high-quality, trend-driven content .
• Ensure content is engaging, shareable, and performance-oriented .
• Develop content buckets, calendars, and creative briefs for clients.
• Analytics & Growth
• Track performance metrics across platforms, generate insights, and optimize campaigns.
• Manage ad budgets, boost campaigns, and deliver growth in engagement, leads, or sales.
• Report ROI clearly to clients and management.
• Innovation
• Introduce new campaign formats, storytelling styles, and partnerships (influencer / UGC / brand collabs).
• Explore AI-driven tools for content and analytics to improve efficiency.

Requirements

Preferred Skills

What We Offer