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[21 / 10 / 2025] Lead - BTL Activation
Novel Jewels (Aditya Birla Group)India1 day ago
Job descriptionBuild and maintain a dynamic idea bank for BTL activations, ensuring relevance, freshness, and effectiveness. Encourage innovation in outreach methods, leveraging partnerships with platforms like MyGate, NoBroker, AddOnMo, etc. Develop and institutionalize Retail SOPs for BTL activities to ensure standardization, brand alignment, and operational excellence. Define execution protocols, quality benchmarks, and compliance guidelines for store teams. Allocate and manage BTL budgets across regions and clusters based on business priorities. Monitor campaign performance, analyze ROI, and present impact reports to leadership. Implement digital systems for real-time tracking of BTL activities and visibility across stakeholders. Ensure data-driven decision-making through dashboards and analytics. Build and manage a robust pool of BTL execution agencies, exhibition partners, and data providers. Negotiate contracts, ensure service quality, and foster long-term partnerships. Oversee the creation of BTL kits and collaterals for stores, ensuring brand consistency and high-quality output. Provide strategic and operational support to regional and store-level teams for flawless execution. Establish quality control mechanisms for BTL activities while allowing flexibility for local customization. Conduct periodic audits and feedback loops to ensure continuous improvement. 10+ years of experience in BTL marketing, retail activation, or experiential marketing. Proven leadership in managing multi-location campaigns and vendor ecosystems. Strong strategic thinking, budgeting, and analytical skills. Excellent communication, stakeholder management, and team leadership abilities. Familiarity with digital tracking tools and CRM systems.
Key Responsibilities :
1. Strategic Planning & Framework Development
- Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters.
- Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.
2. Innovation & Ideation Leadership
3. SOP Creation & Governance
4. Budgeting & ROI Management
5. Digital Tracking & Reporting
6. Vendor & Partner Ecosystem Management
7. Execution Oversight & Support
8. Quality Control & Compliance
Qualifications & Skills :
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