AddedEducation - Performance Marketing Specialist

Position Title : Performance Marketing Specialist

Function / Department - Digital & Social Media Marketing

Reporting To - CEO's Office

Location : Singapore, Philippines, India, Hong Kong, Indonesia (Remote)

AddedEducation, a division of The Added Company, provides an array of services for students and athletes in Asia, in their pursuit of tertiary education opportunities. We are dedicated to up-skilling gifted students and student-athletes in Asia, providing them with resources and opportunity for leveraging their talent to access top-notch tertiary education globally.

Founded by a twin-brother-and-sister-duo, former student-athletes, who were recruited athletes at Stanford and UC Berkeley, AddedEducation has become one of Asia's leading Higher Education counseling firms. Based in Singapore with operations across South-East Asia, India and China, we are a team of young like-minded people united by a single mission : to support and promote academic and sporting excellence among the Asian youth. Despite being profitable since its first year of operations, The Added Company recently raised a series A round of funding from a consortium of investors to further scale up operations and hire quality individuals to bring new thought and leadership. Currently, under the AddedEducation brand, our business needs are focused on US, UK and Canada university admissions services, boarding school preparatory services and pre-high school development services.

AddedEducation is looking for a Performance Marketing Specialist who will collaboratively work with the marketing and client acquisition team. This individual is the bridge between the digital marketing / social media team and client acquisition to ensure that campaigns are generating "relevant" and "qualified" online leads based on the company's business plans

Responsibilities :

• Design, execute, and scale multi-channel client acquisition campaigns across key markets including India, Dubai, the Philippines, Indonesia, Hong Kong, Singapore, and upcoming regions.
• Develop localized marketing strategies while ensuring a consistent brand voice and measurable ROI across platforms like Google, Meta, SEO, SEM, and Display.
• Implement marketing automation and lead generation tactics to maximize conversions and funnel performance.
• Work closely with the leadership team to optimize the conversion funnel and report on growth insights, feedback, and outcomes.
• Analyze campaign performance across geographies using tools like Google Analytics, Meta Ads Manager, CRM dashboards, etc., to refine audience targeting and reduce CPL / CPA.
• Build and maintain performance dashboards to track KPIs such as demand funnel health, campaign ROI, strategic impact, and market penetration.
• Collaborate with the content and creative teams to tailor messaging and creatives for different cultural contexts and audience segments.
• Continuously run A / B tests and experiments to uncover what works best for different geographies and audience cohorts.
• Stay on top of digital trends, platform updates, and competitor strategies in each region.

Required Skills & Qualifications :

What you will get from us, in return is :

(ref : iimjobs.com)