Digital Experience Design Lead

About Us

We’re looking for an Art Lead who is equal parts designer, innovator, and creative technologist — someone who can craft stunning digital experiences across apps and websites, while also harnessing the power of AI tools to push creativity and efficiency to the next level.

Role Overview

As the Art Lead, you’ll be responsible for shaping the visual direction of digital-first campaigns and CRM-driven experiences. You’ll work across UI / UX design, mobile apps, websites, and omnichannel CRM creatives, ensuring brand consistency and innovation. You’ll also be the go-to person for AI-driven creative workflows, guiding the team on how to leverage design and AI tools for smarter, faster, and more human-centered output.

Key Responsibilities

• Lead the visual design direction for CRM campaigns, mobile apps, websites, and digital experiences.
• Design and oversee UI / UX flows that are functional, intuitive, and aligned with brand identity.
• Use modern AI design tools (Adobe Firefly, MidJourney, Runway, Figma AI, Canva AI, etc.) to create and adapt high-quality creatives at scale.
• Collaborate with creative, strategy, and tech teams to bring integrated customer journeys to life.
• Guide a team of designers, providing feedback, mentorship, and raising the overall creative bar.
• Work closely with copywriters and CRM strategists to ensure creative output is personalized, engaging, and platform-appropriate.
• Ensure all creatives are optimized for different platforms (email, web, app, push, WhatsApp, social).
• Stay ahead of design, AI, and CRM trends;

experiment with new tools and share best practices with the team.

Required Skills & Experience

Nice-to-Have