Social Media Marketing Specialist

We’re looking for a tech-savvy, creative Social Media Marketing Specialist who lives and breathes social media trends. You’ll be responsible for strategizing, scripting, and creating high-performing content for our Instagram and YouTube channels, bringing fresh ideas, clever storytelling, and smart use of AI tools to every campaign.

Responsibilities :

Build and execute content strategies for Instagram and YouTube focused on growth and engagement

Write and develop creative scripts for reels, shorts, and carousel posts that capture attention fast

Plan monthly content calendars and campaigns aligned with brand and marketing goals

Use AI tools for content ideation, caption generation, analytics, and workflow optimization

Edit and publish short-form videos and visuals that reflect a consistent brand voice and style

Track social media analytics, monitor trends, and experiment with new content formats

Engage with the community across platforms to build strong audience relationships

Collaborate with the marketing, design, and content teams to execute campaigns effectively

Requirements :

1-3 years of experience in social media marketing, content creation, or digital storytelling

Deep understanding of Instagram and YouTube algorithms, formats, and content trends

Strong copywriting and scriptwriting skills for short-form video and carousel content

Comfortable working with AI-powered tools like ChatGPT, Gemini, Notion AI, & more

Basic video editing skills (Premiere Pro, CapCut, or equivalent)

Strong sense of aesthetics, timing, and visual storytelling

Analytical mindset with the ability to interpret metrics and improve strategy

Preferred Skills :

Experience managing influencer campaigns

Understanding of YouTube SEO and content optimization

Ability to brainstorm and lead creative campaigns end-to-end

What We Offer :

Freedom to experiment with content ideas and formats

Exposure to brand-building strategy and data-driven marketing

Growth-oriented environment that rewards creativity and innovation