Assistant Manager - Brand Tie-Ups

Location : Kolkata

Company : Fridaay OTT (A Camellia Productions Venture)

About Fridaay

Fridaay OTT

is Bengal’s very own entertainment platform — where storytelling meets innovation. Backed by

Camellia Productions Pvt. Ltd.

, one of Eastern India’s leading production houses, Fridaay is redefining how brands and audiences connect through powerful, culturally rooted content.

From web originals and films to digital commercials and branded content, we bring together creators, brands, and audiences who believe that entertainment should move hearts

and

markets.

We are now seeking a passionate and proactive

Assistant Manager – Brand Tie-Ups

to join our growing business team and help us scale our brand partnerships across in-films, OTT content, TVCs, and corporate productions.

Role Overview

This role is ideal for someone who’s enthusiastic about

brand collaborations, sales strategy, and creative storytelling

• . You’ll work alongside senior leadership to identify opportunities, pitch ideas, and execute brand integrations that enhance both business growth and audience experience.

Key Responsibilities

Assist in

identifying and securing strategic brand partnerships

for OTT projects, in-films, and digital campaigns.

Support the

Senior Manager and leadership team

in creating and delivering high-impact pitches and presentations.

Coordinate with internal

creative, production, and marketing teams

to execute brand-integrated content seamlessly.

Manage the

end-to-end execution

of smaller brand tie-up projects — from client briefing to final delivery.

Build and maintain

relationships with clients, agencies, and corporate partners

for ongoing collaborations.

Track and report on

sales performance, pitch conversions, and campaign outcomes

Research industry trends and competitor activities to

identify new business opportunities.

Who You Are

A passionate storyteller who enjoys connecting

brands with creative content.

Someone who thrives in

entertainment, advertising, or media ecosystems.

Detail-oriented, organised, and excellent at

client communication and follow-ups.

Confident in

presentations, documentation, and cross-functional coordination.

Driven to learn, grow, and contribute to a fast-paced, creative environment.

Key Performance Indicators (KPIs)

Number of

new brands pitched and onboarded

per quarter.

Timely and successful

execution of brand tie-up deliverables.

Support efficiency

in proposal creation, follow-ups, and reporting.

Client and internal team

satisfaction scores

on campaign delivery.

Contribution to

overall brand partnership revenue

and pipeline growth.

Qualifications & Experience

2–5 years

of experience in

brand partnerships, marketing, ad sales, or business development

, preferably within OTT, production, or media.

Strong communication, presentation, and organisational skills.

Familiarity with

brand integration, sponsorship, or campaign execution.

A degree in

Marketing, Media, or Business Management

is preferred.

Why Join Fridaay

At

Fridaay OTT

, you’ll be part of a creative powerhouse that’s rewriting the rules of entertainment. You’ll work with visionary storytellers, leading brands, and dynamic teams shaping the next wave of Indian digital media.

If you’re ready to grow your career at the intersection of

storytelling and strategy

, this is your chance.

How to Apply

Send your CV and a short note about your favourite brand collaboration to hr@camelliagroup.in

namrata@camelliagroup.in

ankita@camelliagroup.in

Subject :

Application – Assistant Manager (Brand Tie-Ups | Fridaay OTT)