Paid Media Manager

Position : Paid Media Manager

Job Type : Full Time

Location : CBD Belapur, Navi Mumbai

Annual Salary Range : Up to 9.6 LPA

Minimum Education : Graduate

Minimum Experience Required : 3 years

We are looking for an experienced Paid Media Manager to lead and optimize paid advertising campaigns across Google Ads, Facebook Ads, YouTube & Other. The ideal candidate will have deep expertise in PPC, social media advertising, and video ad strategies to drive brand awareness, traffic, and conversions. You will be responsible for planning, executing, and analyzing performance-driven campaigns to maximize ROI.

Responsibilities :

• Manage Search Engine Marketing, Social Media Advertising, Affiliate Marketing, Display & Native Advertising, Programmatic Ads etc.
• Develop and implement comprehensive paid digital marketing plans in line with brand's marketing programme and business priorities.
• Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives
• Leverage data insights to identify root causes & build solutions
• Develop new ideas to improve and support branding department initiatives.
• Maintain, monitor & optimize all ad platforms for lower cost of customer acquisition.
• Coordinate with internal team for creative & content requirements.
• Track, report, and analyze website analytics and PPC initiatives and campaigns for spends, visits and daily budget.
• Find opportunities for optimization through A / B tests.
• Research on industry & competitor trends to apply best practices.
• A proven track record of running ads with spends of minimum 5 lakhs to 50 lacs per month or more on a single brand whether inhouse or as a part of the agency

Requirements :

Skills Required

retargeting , Ppc, google sheets , Google Tag Manager, Facebook Ads, Google Ads, audience segmentation, Excel, Google Analytics, social media advertising