Social Media Manager

Landran, Mohali | On-site

Full-Time | 2–3 Years Experience

₹3 LPA (Fixed) + Incentives

️ Monday–Friday | IT Services Industry

Team Size : 8

Interview Process : 2 Rounds

⭐ About the Role We are looking for a proactive and data-driven Digital Marketing Executive & Lead Generation Specialist who can manage performance marketing campaigns, generate qualified leads, and drive consistent digital growth.

If you have hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, sales funnels, retargeting, and organic lead generation , this role is perfect for you.

Key Responsibilities Performance Marketing Plan, execute and optimize paid campaigns across Meta, Google, and LinkedIn .

Maintain strong ROAS and continuously improve ad performance.

Develop strategies for audience targeting, segmentation, retargeting , and funnel optimization.

Lead Generation Meet daily / weekly / monthly lead generation targets.

Generate leads via LinkedIn Sales Navigator, Google Maps, social media outreach, groups & communities .

Implement funnel-based strategies to capture and qualify leads.

Social Media Management Manage official brand presence across Facebook, Instagram, LinkedIn, Twitter, YouTube , etc.

Plan and schedule content using social media tools.

Track engagement, reach, impressions, and conversions to drive growth.

Reporting & Analytics Prepare weekly & monthly performance reports for campaigns, leads, and ROI.

Analyze metrics, identify gaps, and implement optimization strategies.

Required Skills 2+ years of hands-on experience in Digital Marketing & Lead Generation .

Strong expertise in Meta Ads, Google Ads, and LinkedIn Ads .

Solid understanding of sales funnels, retargeting, audience segmentation, ROI tracking .

Proficiency with tools such as :

Meta Business Suite

Google Analytics & Google Tag Manager

LinkedIn Sales Navigator

Social media management platforms

Excellent communication, analytical abilities, and a performance-driven mindset.

Perks & Benefits Performance bonuses for meeting or exceeding ROAS & lead targets .

Fast career growth in an expanding digital marketing team.

Opportunity to work across diverse industries with advanced marketing tools.