Social Media Executive + Brand Manager

ConfidentialNagar, Sahibzada Ajit Singh Nagar, India

15 hours ago

Job description

Mission

Build and scale the brand's voice, visibility, and trust across all major social channels. This person should make your brand feel alive — visually, emotionally, and strategically. They handle both creative direction and analytical execution.

Core Responsibilities

Brand Identity & Strategy
Define and maintain the brand tone, color palette, and storytelling themes across all posts
Develop a monthly social media calendar aligned with campaigns, launches, or events
Ensure every post supports brand positioning and emotional appeal (not random posting)
Content Creation & Execution
Write engaging captions (hooks, CTAs, storytelling) that stop scrolls
Coordinate with designers, video editors, and copywriters to ensure high-quality creatives
Create content briefs that are clear, data-driven, and aligned with audience psychology
Stay on top of trends, sounds, and formats to keep brand content fresh but relevant
Community & Engagement Management
Actively engage with followers, respond to DMs / comments strategically
Build influencer partnerships, collaborations, and user-generated content loops
Monitor brand mentions and sentiment — protect and grow brand image daily
Performance Analysis & Growth Optimization
Track KPIs : reach, engagement, follower growth, CTR, retention rate, and conversions
Prepare weekly and monthly reports with actionable insights (not just numbers)
Run small-scale ad experiments (boosts, engagement campaigns, lookalike testing)
Analyze competitor brands and reverse-engineer what's working
Brand Campaign Leadership
Plan and execute campaigns that connect emotionally — not just promote offers
Work closely with the performance marketing team for alignment between paid + organic
Suggest new brand collabs, partnerships, and opportunities for storytelling expansion

Required Skill Stack

Ideal Background

2-4 years experience managing brand social media (not agency posting interns)

Has built or scaled at least one brand page organically (show proof)

Understands content hooks, retention psychology, and storytelling tone

Follows brands like Nike, Duolingo, CRED, and knows why they work — not just how

Skills Required

Community Engagement Management, Performance Analysis Growth Optimization, Content Creation Execution, Brand Identity Strategy, Brand Campaign Leadership

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Social Media Executive • Nagar, Sahibzada Ajit Singh Nagar, India