Creative Innovation Lead

If you’ve ever felt like a misfit in a corporate box, this is for you.

If you have a beautiful, chaotic insanity and you're looking for a place to channel it... this is for you.

If you’re one of the few who don't watch the clock because you're obsessed with building something great... this is for you.

We’re Kraft Concepts. We're expanding to Bangalore and building our founding team.

We don’t care where you’ve been, what your degree is, or who you were. We care about who you are, what you can build, and how driven you are to do it.

If you said, yes, this is a right swipe.

Let's build.

Your Role

You are the "why" behind the "what." You're a cultural detective who can write an old-school, razor-sharp creative concept but also understands we're moving into a new world of "answer architecture."

What You'll Do (The Bridge) :

• The "Now" : Author the most inspiring creative concepts in the industry. You'll partner with creative teams, own the strategy for pitches and presentations to clients with passion.
• The "Future" : Go beyond demographics. You'll map subcultures and user intent to find the "question behind the question." You'll architect the "answers" that our clients' brands need to own, setting them up to be chosen by AI.

Who You Are :