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Freelance Graphic Designer
TaxBuddy.comlucknow, uttar pradesh, in30+ days ago
Job description2–5 years of hands-on social design experience for consumer brands or media (finance / fintech is a plus). A strong portfolio of Instagram-first work (carousels, thumbnails, short-form graphics, data illustrations). Proficiency in Figma and Adobe CC (Photoshop, Illustrator); basic After Effects / Premiere for motion. Comfort with data visualization (turning numbers into clean, digestible graphics). Solid typography & layout fundamentals, with sharp attention to detail and consistency. Ability to work in fast sprints , manage multiple briefs, and deliver on deadlines. Fluency in English; working knowledge of Hinglish tone for culturally relevant posts. Experience designing for WhatsApp campaigns and YouTube (thumbnails that drive CTR). Knowledge of AI / automation tools (e.g., Firefly, Midjourney, Runway) to speed up workflows. Basic illustration skills (simple, on-brand characters / icons). Understanding of Indian tax / personal finance content and what hooks drive shares. Growth in shares, saves, and completion rate on carousels / reels. CTR uplift on thumbnails and ad creatives. Production velocity : quality output per week without rework. Consistent brand adherence and reduced time-to-publish. Impact : Your designs will educate millions and demystify money. Creative freedom with a data-driven team that loves to experiment. Learning budget, modern tools, and a collaborative, no-ego culture.
TaxBuddy helps millions of Indians file taxes quickly and accurately, combining expert assistance with AI. We’re growing fast on Instagram, YouTube, and WhatsApp. We’re looking for a social-first designer who can turn complex money topics into thumb-stopping visuals.
What You’ll Do
- Design daily social content : Instagram carousels, reels covers, short video graphics, YouTube thumbnails, story templates, LinkedIn creatives, and WhatsApp broadcast art.
- Own the visual system : Maintain and evolve our social brand guidelines, typography, color, iconography, and illustration style.
- Concept → Creative : Translate content briefs into clear visual narratives, data visuals, and memes that are easy to grasp and fun to share.
- Motion & video support : Create lightweight motion graphics (titles, lower-thirds, transitions) and edit simple reels when needed.
- Data-informed design : Iterate based on performance metrics (shares, saves, CTR, watch time) with rapid A / B tests (e.g., two thumbnail variants).
- Speed + quality : Turn around quick news-reactive posts without sacrificing clarity or brand tone.
- Collaborate : Work closely with content, copy, and performance teams to align on campaign objectives and timelines.
- Asset management : Maintain a clean, searchable library of design files and templates.
What You’ve Done (Must-Haves)
Nice to Have
How We Measure Success (KPIs)
What You’ll Get
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Graphic Designer • lucknow, uttar pradesh, in
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