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Growth Marketing Manager

Growth Marketing Manager

BAV ElectricHyderabad, Telangana, India
1 day ago
Job description

Company : BAV Electric (BHASUSA Technologies Pvt. Ltd.)

About the Role

We are looking for a one-person growth engine who can handle both online and offline marketing for our EV startup.

Your goal : grow app installs, web traffic, brand awareness, followers, and actual sales – and track everything with clear numbers.

Key Responsibilities

1. SEO & AI-Driven SEO

  • Own SEO strategy for website & blog (on-page, off-page, technical).
  • Keyword research focused on EV buyers, charging users, dealers, franchise leads .
  • Use AI tools (ChatGPT, Gemini, etc.) to :
  • Generate SEO-optimized blogs, FAQs, app descriptions, landing pages.
  • Create content briefs and outlines for faster content production.
  • Track rankings, impressions, and clicks using Search Console & other tools.

2. App Install Growth & Play Store Optimization

  • Improve Play Store SEO (ASO) – app title, description, screenshots, keywords, reviews strategy.
  • Run and optimize Meta Ads + Google Ads for app installs .
  • Work with product team to improve onboarding, retention, and reviews.
  • 3. Meta Ads (Facebook + Instagram)

  • Plan, run, and optimize ad campaigns for :
  • App installs
  • Test ride & sales leads
  • Franchise / dealer enquiries
  • Follower & engagement growth
  • Set up proper tracking (pixels, events, UTM tags) and build reports for CPL, CAC, ROAS .
  • 4. LinkedIn Growth & Brand Building

  • Grow LinkedIn company page + founder personal brand .
  • Post about EV industry, startup journey, dealer success stories, funding updates, etc.
  • Generate B2B leads (dealers, investors, corporate clients, fleet buyers).
  • 5. YouTube & Video Content

  • Plan educational + review content around EVs, charging, EMI, subsidies, comparisons.
  • Coordinate script writing, shooting, and basic editing (or manage freelancers).
  • Optimize YouTube thumbnails, titles, tags, and descriptions for reach & subscribers .
  • 6. Social Media & Content Creation

  • Own content calendar for Instagram, Facebook, LinkedIn, YouTube, and others .
  • Create or coordinate :
  • Reels, posts, carousels, stories
  • Blog posts, FAQs, emailers, push notifications
  • Maintain consistent brand voice and visual identity.
  • 7. Google Merchant & E-Commerce / Dropshipping

  • Set up and manage Google Merchant Center for listing vehicles, accessories, and products.
  • Coordinate with suppliers for dropshipping / inventory light models where applicable.
  • Ensure correct product feeds, pricing, discounts, and campaign structures.
  • 8. Online PR & News Articles

  • Get the brand featured in online news portals, blogs, and EV communities .
  • Draft press releases, founder stories, launch updates, success stories.
  • Build relationships with auto journalists, EV bloggers, and influencers .
  • 9. Offline Marketing & Lead Tracking

  • Plan and execute local marketing around experience stores / showrooms :
  • Store branding, pamphlets, banners, standees
  • College & corporate campus activities
  • Society / Apartment events, test-ride camps
  • Create a system to track leads and sales from offline campaigns (Excel / CRM).
  • Work closely with store staff to improve conversion from walk-ins & leads .
  • 10. Analytics & Reporting

  • Set up and monitor dashboards (GA4, Meta Ads, basic CRM / Sheets).
  • Track : installs, leads, calls, test rides, showroom visits, bookings, revenue.
  • Present weekly and monthly reports with what worked / what didn’t / next steps.
  • What We’re Looking For

  • 2–5 years experience in performance marketing / growth / digital marketing .
  • Hands-on experience with :
  • Meta Ads, Google Ads, GA4 / analytics
  • SEO tools (Search Console, Ahrefs / SEMrush basic understanding)
  • Play Store / App Store optimization
  • Comfort with AI tools for content, research, and automation.
  • Strong content sense : can write or guide writing for social posts, scripts, ads, blogs .
  • Bonus (not mandatory) :
  • Experience in EV / auto / mobility / startup space
  • MBA in Marketing / Business / related field
  • Experience managing offline marketing & ground teams.
  • Personality & Culture Fit

  • You love numbers + creativity – you care about both CTR and story .
  • You are independent : can take a target and figure out how to reach it.
  • You are okay with experiments, failures, and fast iterations .
  • You enjoy working in a small, fast-paced startup where your work is visible.
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    Growth Marketing Manager • Hyderabad, Telangana, India

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