Audience Specialist

Overview

We are seeking a data-driven Audience Manager to lead the creation, management, and optimization of targeted account and contact segments for Cvent's Hospitality Cloud. This role works closely with marketing, analytics, and sales teams to ensure the right and defined audiences are identified, reached and engaged with the right messages resulting in accelerated lead generation, and revenue growth. The position requires strong expertise in 360 degree marketing, segmentation, data strategy, and an understanding of global privacy frameworks.

In This Role, You Will

• Develop and execute audience segmentation strategies using CRM, firmographic, behavioral, and both organic and inorganic data sources.
• Partner with global product marketing, demand generation, field marketing, and internal sales teams to redefine and drive engagement for specific audiences in line with campaign objectives and sales priorities.
• Build, enrich, and activate audience segments using Salesforce, CDPs, and marketing automation platforms.
• Design and manage a contact strategy framework to identify, engage, and nurture high-value accounts and contacts. Ensure inclusion / exclusion basis campaign objective and outcomes.
• Incorporate AI-driven insights and surrogate modeling into audience identification and engagement strategies.
• Monitor audience coverage, utilization, and engagement; identify opportunities for optimization and report on audience KPIs (e.g., coverage growth, lead-to-opportunity conversion, campaign ROI).
• Ensure compliance with global privacy laws and frameworks (GDPR, CCPA, and others), including audience suppression and opt-out best practices.
• Drive continuous improvement through A / B testing and audience experiments to refine targeting and personalization.

Present insights and recommendations to marketing, sales, and leadership stakeholders in clear, data-driven narratives.

Here's What You Need

Bachelor's degree in marketing, Business, Data Analytics, or related field. MBA preferred

preferred) preferably working in US / European markets.

Marketing).

suppression best practices.

influence across departments and present insights to senior leadership.

Good To Have

practices.

audience practices

Skills Required

Gdpr, Tableau, Marketo, Salesforce Crm, Sql, Eloqua, Excel, Google Analytics