Senior Google Analytics & GTM Software Engineer

We’re more than just a company; we’re a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting-edge technology through our family of brands : Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Together, we protect over 500 million people worldwide. Our workplace is built on inclusivity, where your well-being is a top priority. We believe success comes from balance and authenticity. When you're thriving, you're unstoppable. So, bring your bold ideas and unstoppable drive, and join us in shaping the digital world. Ready to make an impact? Join #TeamGen.

How We Work

Our hybrid work model (3 days in the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers flexibility you need to focus and do your best work.

Mission and Goals

We are seeking a Senior Software Engineer specializing in Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementations to join our cybersecurity company. In this role, you will be responsible for architecting, developing, and maintaining robust tracking solutions that deliver reliable data for business intelligence and marketing purposes.

As the technical lead for web analytics implementation, you'll collaborate with cross-functional teams to design and implement sophisticated data collection frameworks that adhere to the highest standards of data privacy and security.

Objectives

Data Layer Architecture : Design, develop, and maintain comprehensive data layer frameworks that serve as the foundation for all tracking implementations, ensuring consistent, accurate data collection across all digital properties

GA4 & GTM Implementation : Lead the technical implementation of Google Analytics 4 and Google Tag Manager solutions, including custom dimensions, metrics, and events

Server-Side Tagging : Develop and deploy server-side tagging solutions to improve site performance, enhance security, and maintain data quality

Custom Tag Development : Create and maintain custom HTML / JavaScript tags, variables, and triggers within GTM to fulfill complex tracking requirements

Tracking Pixel Integration :

Implement and configure a wide range of marketing, analytics, and conversion tracking pixels across digital properties

Develop standardized approaches for pixel deployment including Meta Pixel (Facebook), LinkedIn Insight Tag, Twitter Pixel, TikTok Pixel, Microsoft Advertising (Bing) UET Tags, and various DSP / DMP pixels

Architect solutions that properly handle first-party and third-party cookie restrictions

Create custom JavaScript implementations to extend standard pixel functionality for enhanced conversion value tracking and offline conversion imports

Develop secure data mapping between your data layer and third-party pixel requirements

Integrate with consent management systems like Cheq or OneTrustfor pixels to ensure GDPR, CCPA, and other privacy regulation compliance

Configure server-side forwarding of pixel data when appropriate to improve page performance

Develop and maintain pixel debugging tools and monitoring systems to ensure continued functionality

Data Validation & QA : Create comprehensive testing methodologies to validate data collection accuracy and integrity across all implementations

Performance Optimization : Monitor and optimize tag implementations to minimize impact on site performance and user experience

Documentation : Develop and maintain technical documentation for all tracking implementations, data schemas, and integration points

Analytics Database Integration : Design and implement processes for exporting analytics data to data warehousing solutions like BigQuery or Snowflake for advanced analysis

Competencies

5+ years of software engineering experience with a focus on frontend development and web analytics implementations

Deep expertise in JavaScript, including modern ES6+ features and debugging techniques

Proven experience designing and implementing complex data layer architectures

Advanced knowledge of Google Analytics 4 and Google Tag Manager, including server-side tagging

Strong experience with SQL and data warehousing solutions like BigQuery or Snowflake

Familiarity with various marketing tracking pixels and their implementation requirements

Experience with tag management systems and their technical limitations

Understanding of web performance optimization techniques related to analytics implementations

Knowledge of data privacy regulations (GDPR, CCPA, etc.) and their impact on analytics implementations

Experience with version control systems (Git) and collaboration workflows

Preferred Skills

Experience with Adobe Analytic and Adobe test and Target implementation as well as Adobe Experience Platform are a plus.

Expert-level knowledge of pixel-based tracking technologies including :

Single-page application (SPA) pixel implementation challenges and solutions

Cross-domain tracking configuration

Enhanced e-commerce tracking implementation

Advanced conversion attribution methodologies

Click and view-through conversion tracking

User identification and visitor stitching across platforms

Knowledge of API development for data integration purposes

Familiarity with Python, R, or other data analysis tools

Experience in developing custom dashboards with data visualization tools

Understanding of the cybersecurity landscape and related data collection challenges

Experience with A / B testing implementation and analysis

Knowledge of consent management platforms and their integration with analytics solutions

What You'll Do in Your First 90 Days

Perform a comprehensive audit of existing analytics implementations across our digital properties

Develop a strategic roadmap for enhancing our data layer architecture

Restart urgent requests from key partners

Work with our 3rd party agency to establish future ways of working

Create documentation standards for all future analytics implementations

Establish quality assurance processes for tracking implementations

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.