Product Specialist

Position : Product specialist

No of Position : 2

Salary Range : 7 - 9 LPA

Experience : 3-5 Years

Location : Chennai

Job Type : Full time (Onsite)

ABOUT US

DHPL : Global leader in manufacturing human hair extensions and award-winning exporter to USA and UK; DHPL leads the hair industry market in quality goods that are celebrated in hair salons, Hollywood studios, and opera and theater stages. We believe in growth and science by learning and applying advanced business techniques and R&D applications.

IT Department : We are a data-driven and process-oriented organization that values curiosity, experimentation, and continuous learning. Our efforts are backed by analytics and strategic insights, ensuring that we drive meaningful engagement and conversions in international markets.

OUR STORY

DHPL is the daughter company of Hair & Compounds, Inc. located in California USA. After more than 22 years, together we have built a reputation for creating and providing human hair products in the high-end hair extension market known in Hollywood, Manhattan, London, Ontario, and a hundred more cities. Our culture values curiosity, experimentation, and learning.

ABOUT THE PROJECT

We are building a technology platform to transform the way small-scale farmers connect with vendors, retailers, and bulk buyers.

This is an early-stage, experiment-heavy project that requires a hands-on, data-driven Product Manager to bring structure to ambiguity, validate assumptions with users, and guide us toward product-market fit.

JOB SUMMARY

We are looking for a Product Specialist who is equally strategic and execution-focused, deeply curious about user behavior, and skilled at translating insights from the field into product improvements. You will be responsible for leading customer discovery, running lean experiments, prioritizing features, and helping us validate hypotheses through interviews, MVPs, and user testing.

JOB RESPONSIBILITIES

• Design and conduct farmer and vendor interviews to uncover needs, pain points, and workflows.
• With initial training and support, create and refine JTBD frameworks, personas, and segmentation models based on real-world feedback.
• Document and synthesize insights from interviews into actionable product strategies.
• Plan and execute MVP experiments, A / B tests, landing pages, and survey-driven validation.
• Define success metrics and track results using analytics tools.
• Collaborate with marketing to test channels, messaging, and value propositions.
• Own the product roadmap and prioritization.
• Map out user journeys and identify the riskiest assumptions across acquisition, retention, and monetization stages.
• Break down big problems into smaller, testable hypotheses and structure learning loops.
• Define and monitor KPIs and user funnels (AAARRR framework, retention cohorts, etc.).
• Collaborate with the data team to build dashboards in tools like Looker Studio, GA4.
• Use both quantitative and qualitative data to drive product decisions.
• Write clear, user stories and work closely with engineering to scope features and manage sprints.
• Collaborate with design to ensure user-friendly and farmer-accessible interfaces (even for low-tech users).

QUALIFICATIONS

REPORT TO

Marketing Manager (India), Operation Manager (United States)

WORK HOURS & BENEFITS

Our Management Approach : We are an equal opportunity employer who believes in giving opportunities for growth in accordance with skills and attitude.

Benefits We Provide