Product Lead - Debit Card Issuance

Digital Product Lead – Card Issuance Portfolio (Debit Card)

Education : Graduate / Postgraduate in Business, Technology, or related field

About the Role :

We are looking for a high-performing, strategic and experienced leader to head our Card Issuance Product. Digital Product Lead – Card Issuance will own and strategize card issuance across channels (Digital + B2B + Retail). The ideal candidate will be deeply passionate about mobile-first experiences, user engagement, card platforms, building innovative solutions. This role requires hands-on experience in designing, managing, and improving digital acquisition, activation, and lifecycle journeys across platforms. The candidate will collaborate with sales, alliances, Growth, Marketing, Engineering, and Analytics teams to build card strategy & optimize conversions, increase feature adoption, and continuously enhance customer experience.

Key Responsibilities :

✅ Mobile App & Digital Journey Ownership

• Own all card-related customer journeys within the bank’s mobile application and digital platforms—including onboarding, issuance, activation, PIN setting, transaction views, blocking, replacements, limits, and more.
• Continuously improve user flows for all card types
• Ensure UI / UX consistency, responsiveness, and seamless integration with backend systems.

✅ Strategy & Roadmap

✅ Partnerships & Ecosystem

✅ Customer-Centric Innovation

✅ Regulatory & Risk Oversight

✅ Product Development & Lifecycle Management

Key Skills Required :

Good to Have :

Prior work on self-serve app features, in-app nudges, and customer lifecycle interventions