Marketing Manager

Company Description

International Institute of Hotel Management (IIHM), part of the IndiSmart Group, is a leading institution in hospitality management education, training, and consultancy in India and Southeast Asia. Established in 1994, IIHM offers globally recognized programs through partnerships with top universities, including Edinburgh Napier University (UK) and University of West London (London). With campuses in key locations such as Kolkata, Delhi, Pune, and Bangkok, IIHM enables students to gain international exposure and flexibility during their education. Over 3,000 alumni have launched successful careers in prestigious hotel chains worldwide, contributing to the global hospitality industry. IIHM's partnerships with institutions in the USA, Canada, and beyond provide students with pathways for study, work, and living abroad.

Role Description

This is a full-time, on-site role for a Marketing Manager, based in New Delhi. The Marketing Manager will be responsible for planning, implementing, and monitoring marketing campaigns across various channels. Daily tasks include overseeing digital and traditional marketing efforts, collaborating with internal teams to align strategies, analyzing campaign performance, and ensuring brand consistency. Additional responsibilities involve market research, content development, and building partnerships to increase brand visibility and student engagement.

Qualifications

• Strong skills in Digital Marketing, Content Marketing, and Social Media Management
• Proficiency in developing Marketing Strategies, Campaign Planning, and Market Research
• Ability to create compelling Written Content and manage Brand Messaging
• Familiarity with Data Analysis, Analytics Platforms, and KPI Performance Evaluation
• Experience in Event Coordination, Stakeholder Collaboration, and Public Relations
• Excellent Communication and Organizational skills
• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree preferred)
• Experience in the education or hospitality industry is a plus

Education   : Hotel Management Graduate

Experience : Minimum 5 years of Marketing or Sales experience.

Job Description :