Specialist, Performance Media Operations

Sonata Software Overview

In today‘s market, there is a unique duality in technology adoption. On one side, extreme focus on cost containment by clients, and on the other, deep motivation to modernize their Digital storefronts to attract more consumers and B2B customers.

As a leading Modernization Engineering company, we aim to deliver modernization-driven hypergrowth for our clients based on the deep differentiation we have created in Modernization Engineering, powered by our Lightening suite and 16-step Platformation™ playbook. In addition, we bring agility and systems thinking to accelerate time to market for our clients.

Headquartered in Bengaluru, India, Sonata has a strong global presence, including key regions in the US, UK, Europe, APAC, and ANZ. We are a trusted partner of world-leading companies in BFSI (Banking, Financial Services, and Insurance), HLS (Healthcare and Lifesciences), TMT (Telecom, Media, and Technology), Retail & CPG, and Manufacturing space. Our bouquet of Modernization Engineering Services cuts across Cloud, Data, Dynamics, Contact Centers, and around newer technologies like Generative AI, MS Fabric, and other modernization platforms.

Job Title : Specialist, Performance Media Operations

Location : Chennai (On-site)

Department : Performance Marketing / Media Operations

Experience Level : Mid-level (Specialist)

About the Role

We are seeking a detail-oriented and data-driven Specialist, Performance Media Operations to join our team in Chennai. In this role, you will be responsible for managing and optimizing performance marketing campaigns across social platforms, YouTube, and Condé Nast brand.com sites. You’ll play a key part in campaign execution, data analysis, and performance insights to ensure successful outcomes and continuous improvement across all media channels.

Key Responsibilities

• Manage and optimize performance campaigns across social media platforms , YouTube , and Condé Nast brand.com properties.
• Build and set up campaigns accurately and efficiently to ensure timely, seamless launches .
• Analyze audience data , historical campaign performance , and industry trends to drive actionable insights and inform client strategies.
• Provide in-depth campaign analysis and performance reports to internal stakeholders to support sales and planning teams.
• Deliver in-flight optimizations and end-of-campaign recaps , highlighting key successes, learnings, and growth opportunities.
• Troubleshoot and resolve campaign or