Key Responsibilities :
- Implement and maintain Google Analytics tracking codes, tags, and configurations across websites and mobile apps.
- Analyze user behavior, traffic sources, conversion funnels, and campaign effectiveness using Google Analytics.
- Set up goals, events, custom reports, and dashboards tailored to business objectives.
- Collaborate with marketing and development teams to define KPIs and measurement strategies.
- Troubleshoot tracking issues and ensure data accuracy and integrity.
- Provide actionable insights and data-driven recommendations to improve user experience and business outcomes.
- Stay updated on the latest analytics trends, tools, and best practices.
Key Skills Required :
Proficiency in Google Analytics (GA4 and Universal Analytics)Experience with Google Tag Manager for tag deployment and managementStrong understanding of digital marketing concepts including SEO, PPC, and conversion optimizationAbility to interpret data and present insights in clear, concise reportsBasic knowledge of JavaScript / HTML is a plus for troubleshooting tracking codesFamiliarity with other analytics tools (e.g., Google Data Studio, Adobe Analytics) is a plusSkills Required
Javascript, Html, Dashboards, Seo, Ppc