Adobe Analytics

ConfidentialBengaluru / Bangalore

30+ days ago

Job description

Key Responsibilities :

Implement and maintain Adobe Analytics tracking tags and configurations across websites and digital platforms.
Develop and customize reports, dashboards, and visualizations to meet business needs.
Analyze visitor behavior, conversion funnels, and campaign effectiveness using Adobe Analytics.
Collaborate with marketing, product, and IT teams to define KPIs and measurement frameworks.
Troubleshoot and validate data collection to ensure accuracy and completeness.
Provide insights and recommendations to optimize digital marketing strategies and user experience.
Stay current with Adobe Analytics updates, best practices, and industry trends.

Key Skills Required :

Strong experience with Adobe Analytics (Adobe Experience Cloud)

Knowledge of Adobe Launch or Adobe Tag Manager for tag deployment

Experience with report creation, segmentation, and data visualization

Understanding of digital marketing channels such as SEO, PPC, email marketing

Ability to analyze complex datasets and communicate insights effectively

Basic knowledge of JavaScript for troubleshooting tracking codes is a plus

Familiarity with other Adobe Experience Cloud products is advantageous

Skills Required

Seo, Ppc, Adobe, Javascript, Tracking, Analytics

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Adobe • Bengaluru / Bangalore

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