Lead Generation Specialist

Job Description

Key Responsibilities :

Research and identify potential leads through online sources, databases, and social platforms (e.g., LinkedIn, Apollo, ZoomInfo, etc.)

Generate qualified leads through email campaigns, cold calling, and social media outreach

Maintain and update lead information in CRM systems (e.g., Zoho CRM, HubSpot, Salesforce)

Qualify leads based on defined criteria and pass them to the sales team for further engagement

Collaborate with the marketing team to support demand generation and campaign efforts

Track daily / weekly lead generation metrics and report progress to the sales manager

Stay updated on industry trends and competitor activities to identify new lead opportunities

Required Skills & Qualifications :

Bachelor’s degree in Business, Marketing, or a related field

1–2 years of experience in lead generation, inside sales, or business development

Strong communication and interpersonal skills

Proficiency with CRM tools (Zoho CRM, HubSpot, or similar)

Good understanding of sales funnels, email marketing tools, and lead nurturing techniques

Ability to meet targets and work independently in a fast-paced environment

Strong analytical and research skills

Requirements

Lead Generation