Job Description
Role : Analytics Lead
Location : Gurgaon
About Us
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R two of the worlds most accomplished creative agencies with complementary capabilities and geographic strengths.
We provide our client partners with a fully integrated offering across brand experience, customer experience, and commerce practices powered by deep data and technology expertise.
For more information, visit www.vml.com
Roles & Responsibilities
We are seeking an Analytics Lead with 1213 years of experience to shape and lead the digital analytics agenda for a global automotive client across the region.
This role combines strategic leadership, product ownership, and hands-on expertise in experimentation, analytics implementation, and data platforms.
The successful candidate will define the vision for analytics, ensure seamless execution across markets, and drive measurable impact by embedding data-driven decision-making into the clients marketing and business strategy.
Key Responsibilities
Analytics Strategy & Leadership
- Define and evolve the regional digital analytics roadmap aligned with global priorities and market needs.
- Establish best practices across data, experimentation, and implementation to ensure consistent, high-quality outputs.
- Champion data-driven thinking across client and internal teams, influencing senior stakeholders on the role of analytics in business growth.
Data Management & Dashboarding
Serve as strategic product owner for the regional data warehousing and visualization platform.Ensure platform scalability, accuracy, and business relevance to support regional and market decision making.Translate evolving business requirements into actionable development roadmaps, balancing strategic vision with tactical needs.Tools : Snowflake, Adverity, Power BI.
Experimentation & Optimization
Drive the region-wide experimentation agenda, embedding test-and-learn culture across website and CRM.Provide thought leadership on hypothesis design, measurement frameworks, and ROI communication.Partner with senior marketing stakeholders to ensure experimentation informs strategic business decisions.Tools : Adobe Target, Optimizely, or equivalent.
Website Analytics
Leverage Adobe Analytics to provide actionable insights into customer journeys and marketing performance.Operate within global frameworks while shaping regional narratives and business-relevant insights.Balance oversight of analysts with direct involvement in complex, high-stakes analysis.Analytics Implementation & Tag Management
Oversee strategic direction for analytics implementation and measurement frameworks.Lead transformation initiatives such as migration to Adobe Web SDK and event-driven data layers.Ensure high accuracy, scalability, and alignment with global standards across all tagging activities.Tools : Adobe Launch or equivalent.
Team Leadership
Lead and scale a team of 710 across multiple analytics disciplines.Define structure, priorities, and career paths to build a future-ready analytics capability.Balance strategic oversight with the ability to step in hands-on where required.Create a collaborative, high-performance culture within the team.Client Engagement & Thought Leadership
Act as senior analytics partner to regional and market-level clients.Translate technical outputs into clear business value and growth opportunities.Showcase the teams work through impactful reporting, thought leadership, and best practice sharing.Build trust by managing high-volume requests with professionalism, clarity, and strategic guidance.Required Skills & Experience
12-13 years of progressive experience in digital analytics, experimentation, and data platforms.Proven expertise with Adobe Analytics and tag management systems.Strong background in experimentation strategy and execution.Experience in leading large-scale data management and dashboarding initiatives (Snowflake, Adverity, Power BI).Track record of building and leading multi-disciplinary analytics teams.Excellent communication and client engagement skills, with the ability to influence senior stakeholders.Ability to set strategy while remaining engaged in critical execution when needed.Preferred Skills
Familiarity with Adobe Target, Adobe Audience Manager, Adobe Launch, or equivalent.Exposure to CRM experimentation and advanced martech ecosystems.Regional / global client leadership experience.What We Offer
Opportunity to define and lead the analytics strategy for a global brand in a high-impact regional role.Strategic influence across marketing, data, and technology agendas.Involvement in high-visibility projects with measurable business outcomes.A collaborative, international environment with access to cutting-edge platforms and tools(ref : iimjobs.com)
