Creative Lead

Job Description

Brand : Sotrue

Location : Sector 6, Noida (In-Office)

Role : Creative Lead-Design

About us

Sotrue is India’s first glow-first beauty brand , reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.

Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple, aspirational, and accessible.

With a strong presence across D2C, marketplaces, and quick commerce , Sotrue is scaling rapidly — on track to achieve ₹100 Cr ARR by 2026 .

Our leadership team comprises seasoned professionals from Bain & Co. and KPMG .

Role Overview

We’re looking for a full-time Creative Lead to join our team at Sotrue. This role is ideal for a design-driven thinker who can bring beauty, clarity, and consistency across all brand touchpoints — from packaging and campaign storytelling to social media content and visual identity.

As the creative head for the brand, you’ll lead a talented design team and shape how Sotrue shows up visually in the world.

Key Responsibilities

• Own and evolve Sotrue’s visual identity across all mediums and channels.
• Oversee packaging design and development for new product launches.
• Lead social media shoots, photography, and video content direction to ensure brand consistency.
• Manage and mentor a team of designers, editors, and 3D visualizers .
• Collaborate closely with growth, marketing, and product teams to bring creative ideas to life.
• Ensure all visual outputs maintain high aesthetic standards and align with the brand tone.
• Stay updated with design, beauty, and content trends to keep Sotrue’s creative edge sharp.

Qualifications

What's in it for you