Digital Media Manager

Company Description :

Ventures Communications is dedicated to providing cost-effective and results-oriented advertising and marketing solutions. We act as responsible and logical brand partners, committed to meeting all client needs efficiently. Our team develops strategies and advertising campaigns with enthusiasm and cost-effectiveness, always aiming for prompt delivery.

About the Role :

We are seeking an experienced and strategic Manager Digital Media to lead digital media planning and buying for our clients. The ideal candidate should possess a deep understanding of the digital ecosystem, audience behaviour, and media performance metrics. This role demands strong analytical and negotiation skills, along with the ability to develop data-driven strategies that maximize ROI and brand visibility across digital channels.

Key Responsibilities :

Media Planning & Strategy :

• Develop comprehensive digital media strategies aligned with client objectives, target audience insights, and brand goals.
• Create detailed media plans encompassing budgeting, channel mix, audience segmentation, frequency, and reach goals.
• Conduct market research and competitor analysis to identify opportunities and benchmarks for performance.
• Recommend the most effective media platforms (Meta, Google, YouTube, Programmatic, OTT, Display, Native, etc.) for achieving campaign KPIs.

Media Buying & Execution :

Analytics & Reporting :

Client & Team Management :

Requirements :

What We Offer :