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Business UAT Lead - Campaign Testing

Business UAT Lead - Campaign Testing

ConfidentialMumbai, India
3 days ago
Job description

Are you ready to elevate your career in the dynamic world of Card Marketing Join our team to leverage your leadership skills and drive innovation in campaign validation, contributing to meaningful projects and career growth.

As a Business UAT Lead within Card Services, you will be responsible for leading a team of Card Marketing Campaign Validation Analysts. Your role involves analyzing credit card marketing campaign assets (online or offline), such as direct mail, online ads, emails, and microsites, to ensure both individual asset quality and overall campaign quality before they reach Chase Card customers. You would collaborate with Card Marketing, Marketing Channel Execution, and Card Legal, Compliance, and Controls teams to deliver accurate, compliant, and functional marketing materials to customers and prospects. You will ensure streamlined processes for marketers, optimize resource efficiency, fulfill customer promises, and maintain regulatory compliance. Your leadership will drive excellence in campaign quality and execution efficiency

Job Responsibilities :

  • Manage a team of Card Marketing Campaign Validation Analysts.
  • Collaborate with Card Marketing, Marketing Channel Execution, and Card Legal, Compliance, and Controls teams.
  • Deliver marketing materials that are accurate, compliant, and functional to customers and prospects.
  • Ensure streamlined processes for marketers and optimize resource efficiency.
  • Fulfill customer promises and maintain regulatory compliance.
  • Drive excellence through the highest standards of quality and execution efficiency.
  • Foster a mindset of quality-as-a-service by preventing errors and driving continuous improvements in validation processes.
  • Develop talent with subject matter expertise in analyzing marketing creatives and legal disclosure language.
  • Improve and strengthen end-to-end processes, creating efficiencies and standards for the team and partners.
  • Demonstrate customer obsession by understanding and enhancing the customer experience.

Required Qualifications, Capabilities, and Skills :

  • 8+ years of experience in driving campaign quality, including content, functionality, and fulfillment testing, campaign management marketing, advertising, media, and agency work
  • 2+ years of leadership experience with strong collaboration, project management, and communication skills across multiple stakeholders.
  • Experience in managing various campaign stages, including requirement collection, building, creative / content development, data extraction, and completion.
  • Proven ability to operate in a process-oriented, fast-paced environment, adhering to risk / control, procedure, and process expectations.
  • End-to-end ownership and management of marketing delivery workflow using various tools.
  • Enthusiasm and willingness to learn are essential.
  • Bachelor's or Master's Degree in marketing required.
  • Preferred Qualifications, Capabilities, and Skills :

  • Manage end-to-end delivery of accurate, compliant, and functional marketing assets while adhering to organizational guidelines.
  • Drive excellence through the highest standards of quality and execution efficiency.
  • Develop talent with subject matter expertise in analyzing marketing creatives and legal disclosure language.
  • Improve and strengthen end-to-end processes, creating efficiencies and standards for the team and partners.
  • Skills Required

    Advertising, Marketing, Data Extraction, Campaign Management, Project Management, Media

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