About SkinBB
At Skin Beyond Borders (SkinBB) , we integrate science, skin, and technology to build India’s first SkinTech Metaverse , dedicated to making skincare honest, simple, and empowering for all .
Guided by our core philosophy, “Apply Knowledge to Skin,” we strive to foster a transparent and informed approach to skincare through innovation and education.
We are seeking a data-driven and performance-focused SEO & ASO Specialist with 2-3 years of experience in growing organic traffic across both web and mobile ecosystems. The ideal candidate should have expertise in On-Page SEO, Off-Page SEO, Progressive Web App (PWA) SEO, and App Store Optimization (ASO). Prior experience in the skincare, wellness, or personal care category will be a major advantage.
Job Details :
- Location : On-site (Vikroli,Mumbai)
- Type : Full-Time
- Start Date : Immediate Joiner
- Industry : Skincare | E-commerce | Health-Tech
- This is a work-from-office role , and we are looking for candidates based in Mumbai or nearby vicinity who can join immediately.
SEO (Web + PWA) :
Conduct comprehensive technical audits and implement on-page SEO best practices for websites and PWAs.Optimize meta tags, heading structures, URLs, schema markup, and internal linking.Improve crawlability, page speed, mobile responsiveness, and Core WebVitals—especially for JavaScript-heavy PWAs.Collaborate with design and product teams for SEO-optimized landing pages and content strategies.Develop and execute ethical link-building and outreach strategies.Track keyword rankings and prepare performance dashboards using GA4, Search Console, Ahrefs / SEMrush, etc.PWA SEO :
Optimize SEO implementation for dynamic content loading in ProgressiveWeb Apps :
Work closely with developers on pre-rendering, caching strategies, and JS crawlability.Ensure structured data and metadata are correctly implemented in single-page applications (SPAs).ASO (App Store Optimization) :
Optimize app listings for iOS and Android (titles, subtitles, descriptions, keywords, visuals).Conduct keyword and competitor research to enhance app visibility.Monitor app ranking and conversion metrics using AppTweak, SensorTower, or Store Console.Collaborate with design and growth teams for A / B testing and improving creative assets.Key Relationships :
Internal : Team members, production and Content teams.
External : Vendors, third-party agencies, and job workers.
Requirements :
2-4 years of proven experience in SEO and ASO with measurable results.In-depth understanding of Google Search algorithms, mobile SEO, and PWA optimization.Proficiency with SEO tools such as GA4, GSC, Ahrefs, SEMrush, Screaming Frog, etc.Experience managing D2C or e-commerce websites (Shopify, WordPress, or headless CMS).Strong analytical and communication skills.Bonus : Experience in skincare, wellness, or health-related consumer brands.Nice To have :
Basic knowledge of HTML / CSS and JavaScript SEO best practices.
Familiarity with Firebase, GTM, and event tracking for apps and PWAs.
Experience with international / local SEO and multilingual site setups.
To Apply :
Send your resume on hr@skinbb.com along with links to SEO / ASO case studies, campaigns, or analytics dashboards you’ve worked on.
Candidates with experience in skincare or wellness brands will be given priority consideration.