Performance Marketing Executive

Job Title - Performance Marketer Exec

Experience : 1 - 4 Years

Notice Period : 0-15 days (Preferred Immediate Joiner)

Preferred Industry : Ecommerce Agency / Retail / Advertisement Agency

Roles and Responsibilities :

Drive traffic and conversions via performance marketing on platforms like Meta Ads Manager, Google Ads, Google Shopping, and other relevant channels.

Optimize campaigns for key metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Customer Lifetime Value (CLTV).

Analyze customer behavior, performance data, and platform insights to refine campaigns and strategies.

Generate detailed weekly and monthly reports with actionable insights for stakeholders, focusing on ROI and revenue impact.

Utilize AI tools to stay updated with the latest industry trends and innovations.

Leverage AI-powered automation to streamline repetitive tasks and improve efficiency.

Implement A / B tests for product imagery, ad formats, and messaging to identify top-performing combinations.

Work closely with inventory, CRM, product, and creative teams to align marketing goals with overall e- commerce strategy.

Diagnose campaign-level performance drops or inefficiencies and provide immediate solutions.

Continuously refine targeting strategies to improve performance across various platforms.

Leverage tools such as Google Analytics, Meta Ads Manager, Google Ads Platform, and other e-commerce analytics tools to track, report, and improve campaign performance.

Desired Candidate Profile :

Minimum relevant Experience of 1 to 3 Years.

Strong team management and team mentoring skills.

Experience in Paid Campaigns Management / Google ads / Facebook Ads and relevant roles

Hands-on experience in online marketing and brand management. (Preferably on retail fashion / lifestyle brands).

Exposure to Branding, Advertising and Online marketing (Agency Experience)

Experience of managing online campaigns across a number of media platforms and tools (including, but not limited to, AdWords, Facebook Ads, LinkedIn ads, Twitter ads, Instagram ads etc.)

Strong communication, presentation, organizational and problem-solving skills with the ability to collaborate across teams.