Content Marketing Manager

About Us :

We’re Primetrace Technologies — a Sequoia and Tiger Global–backed company ($25M+ raised), and the team behind two of India’s fastest-growing consumer apps :

Crafto – 100M+ downloads

Kutumb – 100M+ downloads

About Crafto :

Crafto is India’s leading platform for personalized quotes, wishes, and status videos — built to make emotionally resonant content shareable at scale.

Now, we’re building the next-gen performance-driven content engine — where virality meets data.

Role Summary :

• Build a creator army and pull 10 million+ daily views across Instagram & YouTube
• Drive production of 50 trending Reels & shorts daily — with a couple of them going viral every day
• Crack Creators tie-ups and collaborations that move the needle
• Spot trends before they peak, and make them ours

Requirements :

What Makes Crafto Irresistible :

1. Complete creative freedom - zero corporate politics, total experimentation, and full ownership of your creative process.

2. Real-world impact - your reels won't just trend; they'll drive conversations and influence millions daily.

3. Elite peer group - work alongside the sharpest creative minds in India, pushing each other to greatness every day.

Note -

We move at lightning speed, expect relentless creativity, and demand extreme ownership. If you're not ready to fully own your work, move fast, and set your own bar higher each day-this environment is NOT for you.