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Head of Digital Strategy

Head of Digital Strategy

SheHealsBengaluru, Republic Of India, IN
2 days ago
Job description

🌿 Growth Manager – SheHeals (Bangalore / In Office)

About She Heals :

She Heals is a women-led wellness brand building India’s first holistic platform for Endometriosis, Adenomyosis, and Hormonal Health — combining yoga, nutrition, emotional healing, and functional medicine. We’re on a mission to make evidence-based hormonal healing accessible, relatable, and truly life-changing.

Role Overview

We’re looking for a Growth Manager who lives at the intersection of creativity, data, and empathy — someone who can translate women’s health stories into meaningful digital growth. This role will directly contribute to scaling She Heals’ impact across digital platforms, campaigns, and conversions.

What You’ll Do

  • Grow our Instagram & LinkedIn presence organically through consistent, insight-led content.
  • Run experiments on paid campaigns — test ad creatives, landing pages, and CTAs to drive conversions.
  • Design and oversee creatives using Canva (and freelancers when needed).
  • Manage & optimize WordPress landing pages for performance and clarity.
  • Track, report, and iterate based on growth metrics — engagement, reach, CTR, CAC, LTV, and lead quality.
  • Work closely with the Founder and team to plan monthly campaigns , launches, and workshops.
  • Explore collaboration opportunities with influencers, doctors, and wellness partners.

What We’re Looking For

  • Strong grasp of Instagram + LinkedIn content strategy and community building.
  • Basic design & copywriting flair (Canva proficiency is a must).
  • Analytical mindset with curiosity for metrics and experiments.
  • Comfortable with WordPress, Meta Ad Manager, or similar tools.
  • Prior experience running or growing your own digital profile (5K+ followers preferred).
  • Ability to work independently, meet timelines, and bring creative energy.
  • Good to Have

  • Hands-on experience in running Facebook or Google Ads.
  • Exposure to health, wellness, or women-focused brands.
  • Understanding of D2C funnel metrics and user retention strategies.
  • Work Setup

  • Location : Bangalore, In Office
  • Schedule : Flexible, outcome-based (Monday–Friday)
  • Compensation : Fixed + performance bonuses based on growth milestones
  • Reports to : Founder, She Heals (Shomia Biswas)
  • Why Join Us

    You’ll be part of a fast-evolving mission — where growth isn’t just about numbers, it’s about impact .

    At She Heals, every campaign you build helps women live with less pain, more awareness, and real hormonal balance.

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    Digital Strategy • Bengaluru, Republic Of India, IN

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