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Market Research Associate

Market Research Associate

ConfidentialAhmedabad
5 days ago
Job description
  • Perform quantitative and qualitative research into consumers, competitors, and the marketplace
  • Create reports, presentations, and action items based on collected data
  • Analyze data from numerous sources to identify market trends and consumer demographics
  • Strategize how best to allocate resources to improve marketing campaigns and sales
  • Evaluate market data using software and statistical techniques
  • Understand business objectives and design polls or surveys to gain insights into prospective customers' preferences
  • Responsibilities

    • Conduct in-depth market research and share insights with the marketing and sales teams on a regular basis
    • Review and interpret large data sets and organize them into spreadsheets, charts, and graphs
    • Present data findings and insights during company-wide meetings
    • Study consumer behaviors and attitudes and write up predictions for future sales trends
    • Consolidate data findings into reports to share with clients
    • Stay up to date on market trends, consumer and product research, and industry best practices
    • Skills and qualifications

    • Exceptional analytical and strategic thinking abilities
    • Great capacity to understand and relay complex data across industries
    • Comprehensive knowledge of statistics and experience with statistical technologies such as MATLAB and Python
    • Advanced computer literacy skills and a facility with search engines and web analytics
    • Superb ability to multitask while paying attention to detail
    • Excellent written and verbal communication skills
    • Preferred qualifications

    • Experience working as a market research analyst or in a similar role
    • Knowledge of data warehousing and mining
    • Familiarity using customer relationship management software such as Salesforce
    • Demonstrated success predicting market trends
    • Insatiable curiosity for digging into data and gaining market insights
    • Passion for statistical research and analysis
    • Skills Required

      Market Research And Analysis, Data Analysis, Presentation Skills, Matlab, Python, Computer Fundamental

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