Media Data Analyst (Traditional & Digital)

Role Overview

The role involves handling both traditional and digital media data , tracking competition, and supporting the team with insights, reports, and client-ready presentations . The candidate will work closely with strategy, planning, buying, account management, and operations teams to deliver actionable media intelligence.

Experience :

1–2 years of relevant experience in media data analysis, insights, reporting or digital campaign tracking.

Key Responsibilities

Collect, manage, and analyze media data across traditional and digital platforms.

Track competition performance periodically and prepare comparative reports.

Work with industry tools such as BARC, Similarweb, and other media monitoring / analytics platforms .

Maintain reports, trackers, and dashboards in Excel with accuracy.

Create client-ready PPT decks and present insights to internal teams and clients.

Collaborate with multiple stakeholders across strategy, account management, planning, buying, and operations .

Stay updated on media metrics, industry trends, and evolving media tools .

Apply basic AI tools to optimize workflows and reporting.

Requirements

Proficiency in MS Excel (pivot tables, charts, data handling) and PowerPoint .

Strong written and verbal communication skills .

Basic understanding of media metrics (TRPs, GRPs, Reach, Impressions, CTR, CPM, etc.).

Familiarity with media tools such as BARC, Similarweb, and other analytics / tracking platforms.

Awareness of AI tools (e.g., OpenAI, Perplexity).

Highly organized, detail-oriented, and capable of managing multiple tasks.

Eagerness to learn and grow in a fast-paced media agency environment .