Lead Analyst - Marketing Insights

AB InBev GCC was incorporated in 2014 as a strategic partner for Anheuser-Busch InBev. The center leverages the power of data and analytics to drive growth for critical business functions such as operations, finance, people, and technology. The teams are transforming Operations through Tech and Analytics.

Do You Dream Big?

We Need You.

Job Description

Job Title : Principal Analyst – GBS Commercial

Location : Bangalore

Reporting to : Manager-Marketing Insights

1. Purpose of the role

This is a role responsible for driving quality & timely service delivery in Marketing Insights (Consumer and Shopper Insights) by collaboratively working with the offshore and in-country teams for all research studies and ad-hoc request support. The task is to create value through analytical projects combining deep category expertise and research knowledge.

2. Key tasks & accountabilities

Design and drive solutions to business issue :

• Leading the continuous brand tracking survey for all the reporting requirements
• Performing Deep dives for Business Issues : Connecting dots of various data sources - Brand Health, Panel, Social Media, Sales data from Nielsen etc.
• Perform Strategic / Special Projects : Projects run for meeting long terms goals which are not the usual tracking reports.
• Consolidation MKT & Commercial : cross functional portfolio analytical projects (HH panel – Nielsen – Survey)
• Role to perform request execution, gather analysis / interpretation / learnings out of the data, share the data request output with Brand / Insights team & close the Request.
• Requires analyst to investigate the hypothesis received from business by looking into various data sources such as Brand Health, Panel, Social Media, Sales data from Nielsen etc.
• Automation & Process Transformation : Drive continuous improvement initiatives across Insights process. Drive standardization and automation of process to drive efficiencies
• Interpret and present data / reports in an easy to ‘read and comprehend’ storytelling manner.

Devise long-term development strategies for brand health by benchmarking and creating best in class.

Timeline Definition for Ad-hoc business issue :

3. Qualifications, Experience, Skills

Level of educational attainment required :

Previous work experience required :

Technical skills required :

And above all of this, an undying love for beer!

We dream big to create future with more cheers.