Strategic Market Research Lead

Company Overview

NxtWave is at the forefront of the 21st-century employment landscape, empowering young individuals to become proficient tech professionals regardless of their academic history through our CCBP 4.0 initiatives.

We provide content in local languages and interactive learning experiences, making tech education accessible to everyone. Learning in one's native language enhances understanding, focus, memory, and overall success.

Founded by Rahul Attuluri (Former Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur), NxtWave is dedicated to assisting Indian undergraduates in securing lucrative tech positions. With rapid growth, NxtWave has built a community of over 200,000 students from more than 3,000 colleges across India. In the past year, graduates of the CCBP 4.0 program have been recruited by over 1,500 companies, including giants like Amazon, Accenture, IBM, Bank of America, TCS, Deloitte, and others.

Discover more about NxtWave - https : / / www.Ccbp.In

Position Summary

Market Intelligence Lead at NxtWave is a pivotal role responsible for keeping a pulse of the market by staying in touch with customer feedback, analyzing competitor products, identifying new market opportunities etc. This role will ensure that we stay ahead of the curve by continuously monitoring the pulse of the market and our product’s reception. You will play a key role in shaping our product strategy by delivering actionable insights that drive growth and innovation.

Key Responsibilities

• Customer Sentiment Analysis : Lead the collection and analysis of customer sentiment on our platform, identifying strengths, pain points, and opportunities for improvement.
• Effectiveness and consistency in conducting primary research through telephonic conversations and stakeholder outreach to generate actionable insights
• Handle team coordination, performance tracking, and support for achieving targets.
• Competitor Analysis : Conduct thorough research on competitor products, understanding their strengths, weaknesses, and market positioning.
• Market Research : Identify emerging market trends and new product opportunities by analyzing industry reports, customer feedback, and competitor actions.
• Team Leadership : Manage and mentor a team of research associates who engage with customers and prospects to gather detailed feedback about our product and competitor offerings.
• Data-Driven Insights : Develop and present actionable insights to product, marketing, and leadership teams, helping to shape product development, feature prioritization, and go-to-market strategies.
• Cross-Functional Collaboration : Collaborate closely with product, marketing, sales, and customer success teams to align research efforts with broader company goals.
• Reporting : Deliver regular reports and dashboards summarizing key insights and recommendations, ensuring senior management is well-informed of market trends and product sentiment.
• Process Optimization : Continuously refine research methodologies to improve efficiency and the accuracy of insights.

Requirements

Master’s degree preferred.

Experience with CRM andfeedback management systems.

Location : Hyderabad

Working Days : 6 (Sunday Off)

Work Mode : Work-from-Office