We are looking for a dynamic and strategic Marketing Head to lead our growing marketing function. This role is ideal for someone who enjoys building high-impact campaigns, driving brand visibility, and managing diverse teams and partners with precision.
Key Responsibilities
Team Leadership & CRM Management
- Lead and mentor CRM associates to enhance customer engagement and retention.
- Oversee CRM strategies that improve customer lifecycle, loyalty, and repeat conversions.
Digital Marketing & External Agency Management
Manage external digital marketing partners and ensure alignment with business goals.Oversee Meta Ads campaigns end-to-end — from planning and budgeting to optimization and reporting.Ensure digital performance metrics are consistently met or exceeded.Campaign Strategy & Execution
Design and execute integrated marketing campaigns (awareness, acquisition, engagement).Launch targeted awareness campaigns to grow brand visibility across key markets.Utilize WhatsApp API and omnichannel communication tools to drive customer outreach.On-Ground Marketing
Conduct face-to-face marketing initiatives, tie-ups, and collaborations to expand brand presence.Work closely with sales to ensure marketing activities translate into measurable business outcomes.Leadership & Reporting
Work directly with the Managing Director , providing regular business updates, insights, and marketing performance reports.Develop long-term marketing strategies that support organizational growth.Who We’re Looking For
A proactive, results-driven marketer with strong leadership skills, hands-on digital expertise, and the ability to translate ideas into powerful customer experiences.
If this sounds like you or someone you know, we’d love to connect!
Send your CV to karthik@karsenz.in