Marketing Manager

Company Brief

Planys is a deep tech start-up revolutionizing infrastructure integrity and risk assessment. Planys specializes in smart underwater inspection solutions and sophisticated digital analytics and reporting of NDT data. Planys envisions to steer a new course in the maintenance and inspection industry with its disruptive innovations in the field of marine robotics, novel underwater NDT methods and AI enabled post-inspection analytical digital reporting dashboard. Planys helps asset owners / operators in taking data-driven decisions for effective maintenance and repair of their critical assets. (Website : www.planystech.com)

Role & Responsibilities

• Develop and oversee marketing strategies aligned with business goals.
• Plan and execute marketing campaigns across digital, print, and social media platforms.
• Conduct market research to identify new opportunities, target audiences, and competitive trends
• Manage brand positioning, messaging, and corporate identity consistency
• Collaborate with the sales and product teams to align marketing initiatives with business objectives
• Monitor and analyze campaign performance metrics; prepare reports and recommendations
• Oversee content creation, promotional materials, and advertising efforts
• Manage budgets and ensure effective allocation of marketing resources
• Coordinate with external agencies, vendors, and media partners
• Organize events, trade shows, and promotional activities
• Will be required to travel international, as per business required.