Sr. Sales Executive (Tiles Adhesive & Dry Mix) - Surat to Bharuch

Job Description

Job Purpose :

To drive sales growth of the company’s Tile Adhesive products through retail channels (dealers, distributors, retailers) and project-based sales (builders, contractors, architects, developers). The role involves expanding market presence, achieving targets, and maintaining strong customer relationships.

Role and Responsibilities :

1. Sales & Business Development

Achieve monthly, quarterly, and annual sales targets for tile adhesive products.

Generate new business through retail outlets, hardware stores, and building material dealers.

Identify and onboard new distributors, dealers, and sub-dealers in the assigned territory.

Develop project leads with builders, developers, and contractors.

Conduct regular field visits to understand customer needs and market potential.

2. Channel & Relationship Management

Maintain strong relationships with existing channel partners to ensure repeat business.

Resolve dealer / retailer issues related to supply, credit, or product quality.

Ensure proper visibility and availability of products across the assigned area.

Conduct promotional activities such as retailer meets, mason meets, and site demos.

3. Market Intelligence & Reporting

Track competitor products, pricing, schemes, and market activities.

Provide weekly sales reports, secondary sales tracking, and market feedback.

Update CRM or reporting tools as per company policy.

4. Technical & Product Knowledge

Demonstrate a clear understanding of different types of tile adhesives (Type 1, 2, 3, etc.).

Educate customers and applicators on product usage, coverage, and surface preparation.

Coordinate with the technical team for on-site trials and after-sales support.

Requirements

Experience : 5+  years in building materials, adhesives, paints, cement, or construction chemicals.

Qualification : Graduate in any discipline (preferably Civil / MBA in Marketing).

Skills :

Strong communication and negotiation skills

Target-oriented and self-motivated

Willingness to travel extensively

Knowledge of local market & customer base

Key Performance Indicators (KPIs) :

Achievement of monthly & quarterly sales targets

Dealer / project lead conversion ratio

New dealer appointments per month

Customer satisfaction & complaint resolution

Market coverage & territory growth

Compensation :

Fixed Salary : As per industry standards

Variable / Incentive : Based on sales performance and target achievement

Target : Sales Executive - Monthly 200 Tons

Benefits

Benefits : Insurance, OPD reimbursement, Travel Allowance as per company policy, Performance Bonus, Mobile phone reimbursement

Requirements

Experience : 5+ years in building materials, adhesives, paints, cement, or construction chemicals. Qualification : Graduate in any discipline (preferably Civil / MBA in Marketing). Skills : Strong communication and negotiation skills Target-oriented and self-motivated Willingness to travel extensively Knowledge of local market & customer base Key Performance Indicators (KPIs) : Achievement of monthly & quarterly sales targets Dealer / project lead conversion ratio New dealer appointments per month Customer satisfaction & complaint resolution Market coverage & territory growth Compensation : Fixed Salary : As per industry standards Variable / Incentive : Based on sales performance and target achievement Target : Sales Executive - Monthly 200 Tons