Sales Engineer - OEM Sales | B&R

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At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to :

Sales Director - Delhi

Your role and responsibilities

You will be responsible for driving sales of B&R’s next generation technology, machine connectivity, automation & edge, high end motion system & technology software solutions in the north region / market. The role demands a mix of sales acumen, technical understanding, and customer engagement.

The work model for the role is : #Li_hybrid

This role is contributing to the Robotics & Discrete Automation B&R Automation in New Delhi, India.

You will be mainly accountable for :

Manage business relationships with assigned top customers, act as the main contact to translate customer needs into the B&R portfolio and maintain strong connect at the C-level while acting as a trusted advisor for customer machines.

Plan, develop, and achieve business targets by focusing on core portfolio and industry-specific value propositions, and create a result-oriented customer development plan.

Responsible for order acquisition from assigned high-potential customers and indirect sales through partners, while identifying new business opportunities from emerging markets, segments, and application areas.

Monitor market trends and competitor activity to develop effective sales strategies, collaborate with internal teams and HQ, and participate in exhibitions, seminars, and product demos.

Utilize CRM tools effectively for planning and tracking customer interactions, build and manage opportunity pipelines, and demonstrate strong communication, resilience, growth mindset, and a sales-driven attitude as a brand ambassador for B&R technologies.

Qualifications for the role

Experience of 3 to 10 years in Sales role in the Automation industry (Drives, Motion, PLC, SCADA, Mechatronics), preferably in multinational companies. Hands on experience in application development will be added advantage along with outstanding Industrial Sales skills

Excellent communication and negotiating skills, with the ability to influence at all levels and address key issues with maximum integrity and professionalism

Experience with technology sales – particularly repetitive sales of complex goods.

Degree in Electrical Engineering / Electronics Engineering / Instrumentation Engineering / Mechatronics Engineering. Professional Management Education will be added advantage

Fluency in reading & writing in English, Hindi and regional language

More about us

This is a B2B sales role where you’ll act as the face of B&R Automation for a defined region or segment. It requires a balance of technical knowledge, sales strategy, and customer relationship management. If you have experience in industrial automation sales and a passion for helping industries adopt advanced technologies, this role aligns well with that career path.

B&R Industrial Automation is a global leader in machine and factory automation, a business unit of ABB since 2017, and a key provider of integrated solutions for a wide range of industries. The company, founded in 1979 and headquartered in Austria, is known for its advanced engineering, which combines state-of-the-art technology with comprehensive solutions for areas like packaging, consumer goods, and manufacturing. Its expertise includes robotics, control systems, HMI, and industrial PCs, supported by a scalable portfolio of hardware, software, and integrated IoT technologies.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

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