Rural Marketing Specialist

Location : Mumbai (Full-time, On-site)

Reports to : CEO

About Bharat Intelligence

Bharat Intelligence is building 'Bharat's Thinking Engine' — an AI platform designed to understand and orchestrate India's rural economy.

Our first focus is solving the farm labour crisis by digitising and organising rural workers across Maharashtra's horticulture belts.

With 18,000+ farmers as shareholders through Sahyadri Farms, Bharat Intelligence is a farmer-owned AI company that blends technology with empathy, scale, and ground trust.

Role Overview

We're seeking a Marketing Lead who understands Bharat beyond the metros.

Someone who's built campaigns for rural or semi-rural audiences , who can translate complexity into simple, local communication — and who knows that a poster at a mandi, a WhatsApp message in Marathi, or a farmer's word-of-mouth often matter more than any digital ad.

This is not a typical urban marketing role — it's for someone who has walked in the villages, spoken to farmers, and knows how to make communication feel familiar, not foreign.

Key Responsibilities

1. Vernacular Content & Campaigns

• Design WhatsApp, IVR, and field communication that speaks the language of farmers and labourers — in Marathi-first tone and idiom.
• Write and localise all scripts, advisories, and farmer-facing content (e.g. crop messages, labour recruitment drives, cluster updates).
• Build a content calendar aligned to crop cycles and seasonal patterns.

2. Media & Brand Communication

3. On-Ground & Partnership Marketing

4. Data-Driven Outreach

5. Team & Execution

What We're Looking For

Preferred Backgrounds

Why Join Us

Skills Required

Canva